The Product Support Business Model (P$BM) was developed to assist which of the following roles?

The Product Support Business Model (P$BM) was specifically designed to assist the Program Manager and Product Support Manager in effectively managing product support through its lifecycle. This model provides a structured approach to ensure that various elements of product support—such as maintenance, logistics, supply chain, and performance monitoring—are integrated and optimized.

The focus of P$BM on the Program Manager and Product Support Manager aligns with the critical functions these roles play in overseeing the acquisition and sustainment of systems. They are responsible for ensuring that products perform efficiently and meet customer requirements throughout their operational life. By utilizing P$BM, these managers can better align resources, enhance decision-making, and improve overall product support strategies, leading to increased readiness and reduced total ownership costs.

This model may be less relevant to other roles within an organization, such as product marketing or logistics, since their focus tends to be more on product promotion or specific logistical functions rather than the comprehensive management of product support processes.